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BEAUTY is the largest event of the beauty industry, gathering all segments related to cosmetics, perfumery and equipment for beauty parlours. The exhibition is traditionally held at the beginning of spring, when nature is ready to burst in greens and colours, and is an event anticipated by both professionals and the general public.
Participants at the exhibition BEAUTY are the most important companies of the cosmetic and beauty industry, an industry in full development and growth, bringing beauty and glamour in the glow of spotlights.
In plus to facilities provided to end customers, BEAUTY does its best to create a thriving environment for businesses by creating a framework for dialogue, partnership and collaboration. Participating in this event you are getting valuable direct access to customers, but also to the entire industry, with the opportunity to analyze competition and to find new possibilities for development.
The visitors at the exhibition will enjoy a wide range of products and technologies, and also related events, presentations and demonstrations, where professionalism and imagination is gracefully combined with elements of spectacular shows.
The colors of spring come to life at Moldexpo in the framework of an event with multiple benefits for both end consumers and the operators in this field.
Totals of the exhibition BEAUTY 2017
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General information
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Net exhibition space, sq m
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2123
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Number of participating companies
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150
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Including participants from abroad
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17
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Participating countries: Republic of Moldova, Romania, Ukraine, Italy, Lebanon
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5
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Number of visitors
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21500
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ProfiStyle Event
- Area for the presentation of new products, services and trends in the beuaty industry
Evenimente
- International championship in eyelashes extension Lash&Brow
4 seminars:
· Presentation of the Turkish Healthcare Travel Council (Organizer: Tatra-bis, official representative of THTC)
- Analysis of the line of professional cosmetics BIELENDA PROFESSIONAL (CE)
- Topographic anatomy of the facial part of the head. Tissue layers. Exits of nerves and arteries. Topography of facial muscles. Subcutaneous tissues.
- New approaches to skin biorevitalisation. Three directions in the correction of age-related skin changes and the trio of biorevitaliers NucleoSpire - study of the effectiveness and evaluation of long-term results.
Organzers: Cosmetic Club and Bielenda Professional
24 master-classes:
Oxygenera – Aesthetic and medical therapy with lifting effect, cell regeneration and instant brightness – a successful replacement of Botox and hyaluronic acid injections (Presented by Beauty One)
Diamant Collection, presented by Maximiliano Calderini, collection author, principal international stylist of the Italian brand Tocco Magico, Roberto Cristellini, stylist Tocco Magico, and Angela Șargu, master fashion stylist, head of the studio-salon ”Angela Șargu” and official representative of Tocco Magico products in Moldova
More than 50 presentations at the stands of exhibitors:
- Presentation of PAESE products
- Presentation of PANDHY'S shugaring
- Diamant Blading - Studio Gold Lash
- Professional body care ARAVIA ORGANIC
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PARTICIPANTS
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Fields of exhibitors’ activities
| Professional cosmetics, care products, perfumes |
31% |
| Decorative cosmetics |
14% |
| Hair care cosmetics |
6% |
| Services in nail modeling |
16% |
| Epilation products and services |
4% |
| Products for eyelashes extension, tattoo |
4% |
| Beauty salons and centers, equipment for their outfitting |
6% |
| Accessories, jewelry |
5% |
| Household products |
3% |
| Massmedia |
4% |
| Other |
7% |
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Goals of participation in the exhibition
| Assessing the market and the competition |
37% |
| Looking for new clients |
81% |
| Looking for partners |
46% |
| Maintaining existing business contacts |
39% |
| Launching new products / services on the market |
58% |
| Strengthening the image on the market |
58% |
| Selling products/services |
58% |
| Identifying clients’ preferences |
41% |
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76% of participating companies have largely achieved their objectives
91% of exhibitors expressed their willingness to take part in Beauty 2018.
38 companies took part in the exhibition for the first time
Evaluation of the exhibition by exhibitors (on a scale from 1 to 5)
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