BEAUTY is the largest event of the beauty industry, gathering all segments related to cosmetics, perfumery and equipment for beauty parlours. The exhibition is traditionally held at the beginning of spring, when nature is ready to burst in greens and colours, and is an event anticipated by both professionals and the general public.

Participants at the exhibition BEAUTY are the most important companies of the cosmetic and beauty industry, an industry in full development and growth, bringing beauty and glamour in the glow of spotlights. The visitors at the exhibition will enjoy a wide range of products and technologies, and also related events, presentations and demonstrations, where professionalism and imagination is gracefully combined with elements of spectacular shows.